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Leadership

Genevieve Longtin

Director of Marketing

Genevieve Longtin is a successful, decades-long veteran of marketing for growth-focused health tech organizations. Genevieve has spent her career building and managing cross-functional marketing teams as they innovate and refine programs that provide double digit ROIs responsible for more than $40M in revenue each year. With special expertise in email marketing and winner of the 2017 Stephen Pollard Email Marketer of the Year award, Genevieve continues to be a frequent speaker at email conferences across the country, mining data to prove the efficacy of omni-channel marketing programs that build brands, drive conversions, and delight users. 

Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology. Her passion for service inspires her free time, and Genevieve spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center. Married for over 20 years, Genevieve lives in historic New England with her husband and disaffected cat. 

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